The Concept Marketing pear wine (perry) to a sophisticated audience requires a delicate balance. It needs to distance itself from sweet ciders and align with the elegance of traditional table wines. The name “Peardonnay” sets the stage—a portmanteau suggesting the crispness of a pear with the body of a Chardonnay.

The Design Solution We developed a minimalist mark that utilizes negative space to tell the product’s story in a single glance.

• The Visual Pun: A single, fluid line traces the organic silhouette of a ripe pear, which simultaneously forms the bowl of a wine glass.
• Color Palette: We utilized fresh greens and crisp oranges to evoke the ripening process, grounded by a clean, modern typeface that lets the symbol stand as the hero.

The result is a brand mark that feels organic, premium, and instantly recognizable on a shelf.