The Concept Designing for a national team requires balancing heritage with aggression. The goal was to create a symbol that feels established yet modern—something that looks as good on a jersey as it does on the tail of a jet.

The Design Language We moved away from static heraldry to a dynamic, forward-moving aesthetic.

• The Emblem: A stylized interpretation of the Star of David fused with the motion of a hockey puck, creating a sharp, aggressive silhouette suitable for sports application.
• Application: The identity was scaled across multiple touchpoints, from high-performance player uniforms to fan merchandising and large-scale transportation livery.